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Institutional research & analysis

Source: Statista

RESEARCH

InfographicJune 26, 2026

Which Continents Have the Most Drug Users?

By Katharina Buchholz — North America leads the world in the use of cannabis, opioids and amphetamines. According to numbers published today in the UN's World Drug Report, North Americans between the ages of 15 and 64 were 75 percent to 90 percent more likely to have consumed these drugs in 2024 than residents of second-ranked Oceania. The odds of dying of an accidental opioid overdose in the United States was still higher the same year as the risk of losing one's life due to a car crash or suicide. Despite this, overdose deaths in the U.S. have in the last couple of years come down from their peaks. According to the report, broader marijuana legalization in the U.S. drove consumption. Oceania had the highest prevalence of cocaine and ecstasy use, mainly in Australia and New Zealand. South America saw a relatively high use of cocaine and amphetamines, while opioids were more widespread in Asia than in South America or Europe. In total, 331 million people worldwide consumed drugs in 2024, equivalent to 6.2 percent of the global population. While marijuana remains the most common drug by far, the UN observed a change in the second-placed market for opioids. Here, synthetic opioids have been taking on an increasingly larger role in response to the crackdown on opium poppy production in Afghanistan. Strong synthetic opioids like fentanyl have been a major driver in the American overdose epidemic and as of 2025 were still detected in more than half of all U.S. drug deaths. Amphetamines – at a global annual use prevalence of 0.6 percent the world's third biggest drug – have meanwhile seen their market globalize. Myanmar has emerged as a major producer country for amphetamines consumed globally and has also picked up opiate production as Afghanistan's output decreased. The UN also said it was seeing drug manufacturers using innovation as a tool to "skirt regulations and avoid detection", leading to the type of drugs found in seizures continuously evolving and increasing in variety. This chart shows the annual prevalence of the use of selected drugs in 2024, by continent.

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InfographicJune 25, 2026

Young Americans Expect to Buy a Home Later or Not at All

By Felix Richter — For decades, homeownership has been a key milestone of adulthood in the United States. In recent years, however, the middle-class ideal of homeownership and suburban comfort, once an embodiment of the American Dream, has gotten out of reach for many families, as elevated home prices, high mortgage rates and a period of stagnant real wages have left many families unable to even consider it. Only 25 percent of non-homeowners expect to buy a house in the next five years, according to Gallup – the lowest share since the question was first asked in 2013. Among those aged 18 to 34, a key group of prospective buyers, intentions have also fallen sharply. The share expecting to buy in the next five years dropped from 57 percent in 2013/2015 to 29 percent in 2025/2026. At the same time, the share of non-owners who don’t see themselves buying a home in the foreseeable future has increased from 13 to 30 percent. The rest expects to wait longer before buying a home, either to build up savings for a down payment or in hopes that prices and mortgage rates will come down from their current levels. This chart shows the share of U.S. non-homeowners aged 18-34 who think they'll buy a home in the next five/ten years or not. Can I integrate infographics into my blog or website?

Statista1 min read
InfographicJune 24, 2026

Influencer Marketing Is the New Normal

By Katharina Buchholz — As of late 2024, three quarters of Americans said they liked influencer marketing more than traditional ads. The same share said they had made purchases directly through social media sites. Both numbers rose quickly over the course of just a couple of years. Especially buying directly from social media shops was up by more than 70 percent just between 2023 and 2024. These are the result of a survey among more than 1,000 Americans by influencer marketing company IZEA. The survey also revealed that 41 percent of U.S. adults check Instagram for reviews and recommendations before making a big purchase, up from just 17 percent in 2022. A similar share, 42 percent, said they would search TikTok on this occasion, while 38 percent said they would search YouTube. In total, 86 percent of respondents said they scoured social media for this purpose. At the same time, asking friends and family for this type of advice was losing ground. Only 25 percent of respondents attested to this in late 2024, down from 39 percent in 2022. This chart shows the share of U.S. respondents with the following opinions/behaviors concerning ads and marketing. Can I integrate infographics into my blog or website? Yes, Statista allows the easy integration of many infographics on other websites. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.

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InfographicJune 23, 2026

Prime Day? More Like Prime Week!

By Felix Richter — For only the second time in the 12-year-long history of Prime Day, Amazon is holding its exclusive shopping event in June this year. Starting today, Prime members in more than 20 countries will have the chance to score deals as part of the event that Amazon has successfully established as a summer counterpart to Black Friday and Cyber Monday. What started as a 24-hour sales event to celebrate Amazon’s 20th anniversary in 2015 has grown into a multi-day shopping marathon, now lasting 96 hours or four full days. By stretching the event across several days, Amazon not only boosts total sales but also keeps shoppers engaged for longer, while giving sellers more opportunities to promote deals. The evolution of Prime Day into a “Prime Week” underscores how major retail events are becoming longer, more frequent and increasingly central to online shopping strategies worldwide. The same has happened to Black Friday and Cyber Monday, which have evolved into Black Week and Cyber Week, with deals seemingly stretched across longer periods each year. This chart shows the length of Amazon's "Prime Day" shopping event since its inception in 2015. Can I integrate infographics into my blog or website?

Statista1 min read
InfographicJune 23, 2026

Chinese E-Commerce Platforms Are Coming for Amazon's Crown

By Felix Richter — Amazon remains the world’s largest e-commerce platform by gross merchandise volume, but its lead is increasingly challenged by fast-growing Chinese competitors. Platforms such as Pinduoduo and Douyin (China's original version of TikTok) have rapidly scaled their ecosystems, combining social media, entertainment and shopping in ways that are reshaping online consumption. According to estimates from ECDB, Amazon's GMV amounted to $846 billion last year, with first-party sales contributing $296 billion to that total. Pinduoduo and Douyin were ranked second and third with $781 billion and $656 billion, respectively, both having overtaken Chinese incumbents Taobao, Tmall and JD.com in recent years. Both platforms use a data-driven approach to engage users and incentivize shopping. Low prices, gamification and live shopping are core drivers of their strategy and have proven successful over the years. While Amazon continues to dominate in Western markets, the global e-commerce landscape is becoming more fragmented and competitive. The rise of social commerce and mobile-first platforms from China highlights a shift in how consumers discover and purchase products, putting pressure on established players to follow trends that increasingly shaped in the world's second largest consumer market. This chart ranks the world's largest e-commerce platforms by GMV in 2025. Can I integrate infographics into my blog or website?

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InfographicJune 22, 2026

Sports Betting Drives Steep Rise of Prediction Markets

By Katharina Buchholz — Prediction markets like Kalshi and Polymarket have risen to global prominence (and notoriety) quickly over the past year. Data by digital information provider The Block analyzed by Pew Research Center shows just how swiftly the firms' global trading volume has shot up to almost $25 billion as of April. The numbers also reveal that the meteoric ascent happened largely on the back of sports betting. Polymarket and Kalshi became known as platforms to bet on almost everything, not just sports. Politics and cryptocurrency are the next biggest categories, but they made up only $2.7 billion and $3.2 billion in monthly trading volume most recently. This is compared to $15.5 billion in sports betting volume. Other prediction markets are even smaller, for example betting on what public figures will say in speeches (so-called mention markets) and betting on the weather, for example. However, smaller categories can balloon for specific events. The 2024 U.S. presidential elections are marked by a visible bump on the chart at a time when both prediction platforms were still awaiting their explosive growth. Kalshi is the bigger platform between the two, trading almost $15 billion in April 2026, of which $11.5 billion was in sport betting. Polymarket is smaller at a monthly volume of $9 billion, of which only around $4 billion was in the sports segment. While Kalshi is regulated in the U.S. by the Commodity Futures Trading Commission, Polymarket's global platform is not and is only accessible via VPN from the United States. Polymarket has launched a platform conforming to U.S. law, but trading volume on there is still low, according to Pew, at $1.3 billion versus Polymarket International's $9 billion this April. This chart shows the monthly global trading volume on Polymarket and Kalshi. Can I integrate infographics into my blog or website?

Statista1 min read
InfographicJune 19, 2026

Major Oil Producers See Output Fall

By Katharina Buchholz — The United States lifted its blockade of the Strait of Hormuz late Thursday as a 60-day window to turn an interim peace agreement with Iran into a full-fledged one opened. A first round of talks in Switzerland was swiftly canceled, however, as fighting broke out between Israeli forces and Hezbollah. The longterm navigability of the world's most important oil chokepoint therefore remains in limbo. Traffic in the strait was reportedly already slowed down by the uncertainty brought about by the cancelation. Three Saudi supertankers carrying 6 million barrels of oil passed the strait Thursday. U.S. Vice President JD Vance, who attacked Israel harshly over the events that disrupted his trip to Europe to attend the talks, said that 12 million tons of crude had already passed the Strait of Hormuz between Thursday night and Friday morning. Due to the prolonged closure, OPEC nations which primarily use the waterway to export their oil saw production fall severely between March and May, data by the organization shows. While Saudi Arabia and Iran each produced 700 million fewer barrel per day in May than in March, this number was almost 600 for Kuwait. The nation suffered the biggest decline in relative production as a result of having few alternatives to transporting oil through the waterway. Overall, OPEC said it still produced almost 19 million barrels per day in May. Reuters calculations arrived at a total closer to 16 million, which would be the lowest level of production for OPEC since the year 2000. Due to the oil transportation and production woes brought about by the Hormuz closure, several nations – including the United States, Japan and Germany – tapped into their strategic reserves to mitigate price pressures. U.S. reserve levels fell to the lowest levels in decades, also aided by the fact that oil wasn't sufficiently replenished after 2022 releases following the Russian invasion of Ukraine under U.S. President Joe Biden. This chart shows total crude oil production of (former) OPEC/OPEC+ countries from March – May 2026.

Statista2 min read
InfographicJune 18, 2026

Housing Cost Overburden in Europe

By Thomas Hinton — Accross Europe, housing prices have risen by 60% on average since 2015, and according to Eurostat, 1 in 10 Europeans are unable to pay their rent on time. Coupled with rising energy and grocery prices, housing affordability has become an acute issue in most major cities. Yet the picture is highly uneven across countries and households. As of 2024, the share of people spending more than 40% of their disposable income on housing ranges from just 2.4% in Cyprus to 28.9% in Greece, with an EU-27 average of 8.2%. Behind this average lies a wide divergence in lived reality across member states, socioeconomic groups, and levels of population density. Low-income and single-adult households, in particular, are far more likely to find housing consuming a disproportionate share of their income. This infographic shows the share of people whose housing costs exceed 40% of their disposable income, by household type. Can I integrate infographics into my blog or website? Yes, Statista allows the easy integration of many infographics on other websites. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.

Statista1 min read
InfographicApril 29, 2026

Fentanyl Crisis Eases but Remains Dominant

By Katharina Buchholz — National Fentanyl Awareness Day According to the latest provisional data from the Centers for Disease Control and Prevention (CDC), U.S. drug overdose deaths have come down from the peaks of the past years while remaining at high levels. Recent figures suggest a notable decline to around 70,000 annual fatalities in 2025, following a peak of nearly 110,000 in 2023. Still, synthetic opioids, primarily fentanyl, continue to be the main driver of overdose mortality, involved in more than half of the U.S. cases and underscoring the scale and persistence of the crisis. As our chart shows, the role of synthetic opioids has grown dramatically over the past decade. In early 2015, fentanyl and related substances were involved in just 12 percent of all drug overdose deaths. This share rose steadily in the following years, surpassing 50 percent by early 2020 and reaching around two-thirds of overdose deaths by 2021-2022, as the Covid-19 pandemic exacerbated the situation. At its peak in 2023, synthetic opioids accounted for roughly 70 percent of all overdose fatalities in the country, highlighting how decisively fentanyl has overtaken other drugs, in part because its extreme potency makes it cost-effective to mix into other drugs, thereby increasing the risk of overdoses. The underlying trend reflects both a sharp increase in deaths linked to synthetic opioids and a relative stabilization, or even decline, of fatalities involving other substances. Deaths involving fentanyl surged from fewer than 6,000 per month in early 2015 to more than 75,000 annually by 2023 (12-month rolling totals), while deaths linked to other drugs remained broadly flat or declined slightly over the same period. However, the latest provisional CDC data point to a potential turning point. Throughout 2024, overdose deaths involving synthetic opioids declined from around 72,700 in January to below 50,000 by December (rolling totals), bringing their share of total overdose deaths down to about 60 percent. While this marks a notable improvement, fentanyl remains at the center of the U.S. overdose epidemic. Public health experts attribute the recent decline to a combination of factors, including expanded access to naloxone (a medication used to reverse opioid overdoses), increased public awareness, intensified prevention efforts and shifts in drug supply.

Statista2 min read
InfographicMay 27, 2025

House Prices Outpaced Income Growth Over the Past 40 Years

By Felix Richter — Housing affordability in the United States has taken a sharp turn for the worse in recent years, as home prices surged to historical highs during and after the Covid-19 pandemic and mortgage rates returned to levels last seen in the early 2000s, as the Fed was forced to raise interest rates to fight inflation. It all began with a surge in demand for houses during the Covid-19 pandemic, when many Americans, flush with cash from government stimulus checks, reevaluated their living situation and sought more space amid stay-at-home orders and the sudden possibility of remote work. Further fueling demand were historically low mortgage rates after the Fed had slashed interest rates to near zero at the onset of the pandemic. At the same time, supply of new and existing homes was very constrained, as construction was disrupted by Covid restrictions and would-be sellers refrained from putting their house on the market during this uncertain time. This imbalance caused a rapid increase in home prices across the country, pushing many potential buyers out of the market, a trend that was exacerbated when the Fed started to tighten its policy stance in March 2022 in its efforts to cool inflation. Looking at prices and income alone, houses have gradually become less affordable over the past 40 years. In 1985, the median household income in the United States was $23,620. The median price of new houses sold at the time was $84,300, or 3.6 times the median income. In 2000, the ratio of home prices to median income reached 4 for the first time and by 2022, it had climbed to 5.8 before easing slightly to 5.0 in 2024. Between 1985 and 2024, the median household income in the U.S. grew 254 percent to $83,730 in nominal terms. The median price of houses sold in the country climbed 399 percent over the same period, leaving more people unable to afford their own home. This chart compares the median household income in the United States to the median price of new houses sold in the country. Can I integrate infographics into my blog or website?

Statista2 min read
InfographicAugust 28, 2023

The Highest-Earning Creators of the Internet Content Machine

By Katharina Buchholz — Content creator MrBeast aka Jimmy Donaldson earns more than anyone else in the business. This is according to the newest edition of the Forbes Top Creators list published Tuesday. The 28-year-old who grew up in North Carolina made $300 million in gross earnings between March 2025 and March 2026, according to the source, far outpacing other influencers. Donaldson has had resounding success with his YouTube channel focused on over-the-top challenges (and the occasional grand gesture) and released the second season of his Amazon Prime series Beast Games in January. Earnings also come from a food side business, an analytics tool and toy and clothing licensing. Donaldson's company reportedly has taken on venture investments at a $5 billion valuation as well as purchased a personal finance app for teens. The latest release of Forbes' list of the most successful influencers shows that YouTubers generally rank high among the best-paid content creators. One aspect of this is sponsored posts and ads earning more if they are in a video format. According to Forbes, Donaldson is in fact capitalizing on this aspect. However, many creators who have earned millions as social media personalities have done so by outside business deals. Rhett McLaughlin and Link Neal of channel Rhett & Link have branched out from YouTube sketch comedy and other entertainment content to streaming deals, live appearances, merch and book sales. Mark Edward Fischbach, known as Markiplier on YouTube, initially uploaded gaming videos, but now also earns cash with merch sales and a clothing line. After some podcast and TV deals, he self-released his first feature film earlier this year. Also among the highest earners are two creators focusing on personal finance and business tips. Phoenix-native Codie Sanchez pivoted from a career in journalism and finance to teaching small business ownership through her multiple online channels, a podcast and a New York Times Best Seller. She has been a prominent voice in the passive income and vending machine/laundromat hype has has been circulating online. Serial startup founder Steven Bartlett meanwhile became famous for his podcast The Diary of a CEO, which streams on YouTube and audio platforms. The format, which features interviews with CEOs, entrepreneurs and celebrities, became one of the most listened-to podcasts in the world. Since then, Bartlett has continued founding and investing in companies, has authored two books and has become an angel investor on the British TV show Dragon's Den. Second-ranked Dhar Mann shot to internet fame producing mini dramas that can be viewed on YouTube and social media platforms after trying his hand at other entrepreneurship ventures. Having started out with motivational content, his current video releases have been described as morality plays, featuring stories in which a character has to navigate between good and evil influences. Raised in Oakland, Calif., by Indian parents, Mann employs 200 studio crew who shot video in eight teams simultaneously and collaborates with around 2,000 actors per year. This chart shows the highest-paid online content creators and most significant platform of activity.

Statista2 min read
InfographicFebruary 17, 2023

America's Sports Betting Boom

By Felix Richter — Eight years after the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA), sports betting continues to boom in the United States. According to the American Gaming Association, gross gaming revenue from sports betting, i.e. total wagers minus winnings, amounted to $17.0 billion in 2025, shattering the previous record set the year before. In total, Americans wagered almost $170 billion on legal sportsbooks last year, up from less than $100 billion three years earlier. According to the AGA, Washington DC saw the strongest growth last year, followed by North Carolina and Vermont, both in their second full year of operations. Missouri, which only joined the legal sports betting market in December 2025, immediately became the fifth largest market in terms of revenue that month. Following its enactment by Congress in 1992, PASPA had effectively banned sports betting everywhere except for Nevada (and three other states that had certain betting games grandfathered in). In 2012, former New Jersey Governor Chris Christie signed a law allowing betting on professional and amateur sports at New Jersey casinos and racetracks, after which all major sports leagues had sued Christie for violating PASPA. The lawsuit resulted in a long legal battle, which culminated in the Supreme Court’s decision to strike down PASPA in May 2018. “Congress can regulate sports gambling directly, but if it elects not to do so, each State is free to act on its own,” the court had explained its decision back then. “Our job is to interpret the law Congress has enacted and decide whether it is consistent with the Constitution. PASPA is not. PASPA regulates state governments’ regulation of their citizens. The Constitution gives Congress no such power.” This chart shows gross gaming revenue from sports betting in the United States. Can I integrate infographics into my blog or website?

Statista1 min read