Institutional research & analysis

Source: Statista

RESEARCH

InfographicFebruary 17, 2023

The State(s) of Sports Betting in the U.S.

By Felix Richter — Since the Supreme Court’s landmark decision to overturn the Professional and Amateur Sports Protection Act in 2018, allowing states to regulate sports betting individually, many states have passed legislation that allows sports betting through retail and/or online sportsbooks. According to the American Gaming Association, 39 states and the District of Columbia have legalized sports betting in some form. 30 states plus DC allow sports betting online and in retail locations, seven only allow retail sports betting and two only allow online sports wagers. 11 states have not yet legalized sports betting in any form: Alabama, Alaska, California, Georgia, Hawaii, Idaho, Minnesota, Oklahome, South Carolina, Texas and Utah. This chart shows the legal status of sports betting in the United States. Can I integrate infographics into my blog or website? Yes, Statista allows the easy integration of many infographics on other websites. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.

Statista1 min read

InfographicMay 10, 2022

Two in Three Americans Think It's a Bad Time to Buy a House

By Felix Richter — Americans looking to buy a house are currently facing conditions that make it hard for anyone but the very wealthy to afford buying a home. Elevated home prices combined with mortgage rates that have rebounded from historic mid-pandemic lows to levels last seen in the early 2000s are causing major headaches for would-be home buyers. To make things worse, many Americans had to dip into their savings during the past few years of high inflation, making it very hard to save for a sizeable down payment. Add geopolitical tensions and uncertainty about the impact of AI on the labor market to the mix and renting suddenly seems like a very attractive, or possibly the only feasible option. The latest results from Gallup’s annual Economy and Personal Finance poll show that current conditions have really spoiled Americans’ appetite to buy houses. This year’s survey, conducted April 1-15, shows that two thirds of U.S. adults think that now is a bad time to buy a house. While that marks a slight improvement from the last four years thanks in part to a slight moderation in home prices, it's still a complete reversal from pre-pandemic years, when the majority of respondents would say it was a good time to buy a house. According to Gallup, we're currently seeing the lowest levels of confidence since the question was first asked in 1978. Before 2022, the share of people thinking it was a good time to buy a house had never dropped below 50 percent – not even during or in the aftermath of the 2008 housing crisis. This chart shows the share of U.S. adults saying that now is a good time to buy a house. Can I integrate infographics into my blog or website?

Statista1 min read

InfographicMay 27, 2021

The Influence of Influencers

By Katharina Buchholz — Most people trust the opinion of their social circle when making purchasing decisions. As data from Statista Consumer Insights shows, many also trust the friendly people who freely share their lives with us on social media and at least feel like our acquaintances: influencers. Influencers currently yield the biggest power over people’s purchasing decisions in Brazil, South Africa, China and India, according to the survey which is representative of the countries’ online populations. While influencers' sway has only become larger in Brazil and India, it has recently decreased in China, but stayed on a high level nonetheless. In most other countries, the trend to follow influencers' lead when deciding on a purchase gained traction. France and Austria as well as Belgium, the Netherlands, Sweden and Japan were among the countries paying influencers little mind, even though their following was growing in these nations also. Among Europeans, Brits were most "under the influence", at 29 percent saying that they had made a purchase because a celebrity or influencer advertised the product. This chart shows the share of respondents in selected countries who have bought products because celebrities or influencers advertised them. Can I integrate infographics into my blog or website?

Statista1 min read

InfographicAugust 28, 2020

Influencer Marketing Stays Behind Other Online Ad Channels

By Katharina Buchholz — Influencer marketing is becoming an increasingly important tool, but still stays behind other digital advertising avenues. Data from Statista Market Insights shows that the market’s global volume is expected to surpass the 50-billion-dollar mark this year. This compares to more than $450 billion estimated to be spent on in-app ads, $390 billion spent on search advertising and almost $340 billion spent on social media advertising in general this year. Influencer marketing is an ad strategy that uses opinion leaders with large social media followings to showcase brands. Influencers are paid to publish sponsored posts or branded placements. Companies use this type of online marketing to establish or expand a brand’s reach more quickly than using traditional means. Bloggers, journalists and celebrities also make suitable influencers. According to a survey of Americans in late 2024 by IZEA, 77 percent said that they like marketing using influencers more than traditional advertising. The same number said they had used social media shopping platforms, while 41 percent said they searched Instagram before any big purchase. This chart shows the estimated global spending on different marketing channels. Can I integrate infographics into my blog or website?

Statista1 min read

InfographicJanuary 16, 2019

Opioids More Likely to Kill Than Car Crashes or Suicide

By Katharina Buchholz — The National Safety Council reports that Americans are more likely to die from an opioid overdose than a car crash or suicide. The likelihood of dying from an accidental opioid overdose in the U.S. stood at one in 84 in 2024. The same year, someone living in the U.S. only had one in 88 odds of dying of suicide and a one in 101 chance of dying in a car crash. Potent and deadly synthetic opioid fentanyl - which is often mixed with heroin without the knowledge of drug users - contributed to this dismal development together with the ongoing crisis of prescription pain killer misuse. The U.S. experienced around 70,000 overdose deaths in 2025 and around 81,000 in 2024, down from highs of above 100,000 previously. The most likely cause of death in the U.S. continues to be heart disease with lifetime odds of 1 in 6, followed by cancer and stroke. Covid-19 lifetime odds were similar to those of stroke in previous years, but are no longer reported by the source. Despite being a common fear, the chances of dying due to gun assault stand at only one in 280, but are still greater than drowning or choking to death, which have odds of around one in 1,000 and one in 2,400, respectively. Dying in a dog attack remains highly unlikely with the chances of that happening at one in 33,900. Dying in a hurricane or tornado or any other storm event is actually more likely at one in 14,100. This chart shows the lifetime odds of dying from selected causes in the U.S. in 2024.

Statista1 min read

InfographicMay 29, 2018

The Steady Rise of Online Shopping

By Felix Richter — Over the past 25 years, the U.S. e-commerce landscape has steadily grown in size and scope. What started small with books, CDs, software and computer equipment is now all-encompassing, and it's hard to think of any goods that cannot be bought online these days. According to Statista Consumer Insights, 94 percent of U.S. adults have made an online purchase in the past 12 months, with clothing and shoes the most popular items among online shoppers. But how big is e-commerce really in the grand scheme of things? According to data regularly published by the U.S. Census Bureau, the share of online sales in total retail sales in the United States is still smaller than many people might think. Only in 2019 did e-commerce sales reach a double-digit share of total retail sales (excl. food services) and even in 2025, online sales accounted for just 16.4 percent of U.S. retail sales. While that may not seem like a lot considering that many people make most of their non-food purchases online, it needs to be noted that total retail sales include categories such as motor vehicle and parts dealers, gas stations and of course grocery stores, all categories in which e-commerce still plays a very minor role. Other categories, most importantly clothing and footwear, are seeing significantly higher shares of online sales already. As our chart shows, the share of e-commerce sales in total retail sales has grown steadily for most of the past 25 years, with just one exception: in 2020, the share of online sales jumped from 10.6 percent to 14.5 percent as millions of Americans resorted to online shopping in the face of stay-at-home orders and store closures. Covid-19 was also the reason for the only decline in the past 25 years. In 2022, the share of online sales dropped from 14.7 to 14.4 percent of U.S. retail sales, as stores reopened and people returned to brick-and-mortar stores. This chart shows e-commerce sales as a percentage of total retail sales in the United States. Can I integrate infographics into my blog or website?

Statista2 min read